Across other pop up project in Epping.

This was happened in the end of August. I was talking to my interviewer from the government about what I have been done with this ARI. When I mentioned about the project of the feature artist might be delayed or cancelled is due to the issue of leadership and collaboration. For example, who is going to take it? Who will be responsible for running this project? I was happy to take the responsibility, but I was not a member of this ARI. In addition, I was an intern and I am not supposed to do my Internship without supervision. As a result, she talked to me if I would like to learn anything in my Internship, let her know. She said she has other project with her and she can arrange for me. I said it would like to learn more about running a marketing program exactly. As a result, she introduced me to the other ARI that she is responsible for in Epping.

I got the artist’s number and I contact with her. After that, I met her inside that ARI. Everything is different from my ARI that I have been work for more than 4 months. The size of this new ARI is even triple bigger than the previous ARI. They would like to focus their ARI on running exhibitions, mainly painting and print makings. I have had a conversation with the artist. She said the director would prefer the ARI to look like just a “gallery”. And then she said she would prefer the ARI run as our ARI (like an art retail shop). They got such nice space and I really want to help them.

I briefly looked at the environment and I think they just need to arrange the space and set out their mission and object. In terms of the utilisation of this ARI, I suggested that they can redesign the space and display the work more professionally. For example, they got a big window to display; they can showcase their feature artworks there. To think about the income for the gallery, I think it might be great if they can separate the gallery into three parts: The first part would be window showcasing space. This showcasing space could be extremely important to attract people to get into the ARI. The second space would be the place for the major exhibition. I recommend that they could be flexible to divide major space into two parts if some artist enquires to rent a space for their solo exhibition. They can still re-combine this space into one place if they need to handle a big exhibition in the future. The final space of ARI would be a retail part or a studio part. I was thinking it would be great if artists could run their painting class there as well. However, the safety issue needs to be concerned if they want to run a class for kids. It is a bit dangerous on the way to the cleaning area (kitchen). As a result, artists prefer to organise a few adult workshop casually.

Regarding to the object and mission, I have draw the SWOT analyst for the ARI. It is important to know the mission and object first and then my can set out the short term and long term target. In this situation, artists have to discuss about what is they really want the ARI to be. After they decided the mission and object of ARI, we can go on the target setting and organizing the marketing project for the exhibition.

In their last exhibition, I helped them to work on their decision making of their business plan and I also helped them with the survey of customer development. I have separated this survey with three parts as well. Part A is just basic personal information. Part B is for the visitor and collector to fill in. Part C is for the artist who is interested in participating in this project.

Unfortunately, I could not go on their exhibition, but I have heard the opening night for the last exhibition is quite successful.