Last Wednesday, a film maker and his assistant
visited our shop. They took some shot in store and then they filmed some interviewing video to advertise our ceramic shop. I came a bit early on that day and I was so nervous about talking in front of camera. In my previous experience, talking to people is fine and that is
allowed you make a little mistake sometimes. However, talking in front of camera is not that easy because you cannot make any mistake. If you did, you have
to redo it again. Because you cannot make any mistake, it will make you even nervous
than the normal situation.
We had three interviewees on that day. The
others are the director of our ARI and the artist who is the best seller of our
shop. The filming question for them is based on they are artist and project
director. For example, what is the best thing being involved in this project? What
is enabling you to do? What do you think the pop up project change this old
building?
I was been given the almost the same
questions. They added one more question for me because I have a different
cultural background and I can speak mandarin. There was a story: on that day in
the morning, there were two Chinese ladies came in and ask to join our membership
before we started to film this interview. They visited our shop twice before,
but they cannot really speak English. They asked me to do some translation. I
was helping them to communicate between my director and them. Unfortunately,
they were not what we are looking for, I guided then to other fashion shops and
the market in the street. As a result, the special question for me is”what do
you think your language skill can help the pop up project? I remembered I
answer that Australia is such a multicultural country. You can not only target
the white customers, but also target Asian, such as Chinese Australian. It is a
bit easy for me to understand their culture and value and convey the idea of
pop up across the culture boundary to non Western people. In fact, word of
mouth is the biggest market strategy for our shop. Thus, it is good to have a spontaneously
conversation with customers and they would be actually be involved the idea of
pop art shop.
I found that if people would just take a
look in our shop, we could also mention the pop up project for the public. They
usually felt intriguing about the idea of pop up shop and the change of this
community. They would be interested in spending some time to do the art and
culture discovery. Most importantly, share this fantastic place to their
friends and family. To mention about the whole pop up art community in this
building, is not only to promote our ceramic shop but also for all the pop up
shops in this area. If this pops up shop want to survive in this modern society,
we have to make it different from other pop up project. We are not just the
space for artists to display and develop their creation but it would definitely
contribute to the art tourism in Western Sydney. When it brings more tourists,
we will have more attention and then we can get more customers as well.
NOW!!DREAMERS MARKET IS COMING ON 1st
of September!! in church st
This is the link of their facebook: https://www.facebook.com/dreamersmarkets
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