Start to POP UP!!

In fact, I have worked on this ARI (Artists Run Initiatives) around a month.

Basically, I just start to know the people involved in this project and get more familiar with our neighbors, such as other pop up artists. What I have done so far in the first two weeks just try to get some idea to help ARI run their pop up project.

In terms of these arty people, they are lovely and intriguing. The artists of our shop are all incrediblely knowledgeable about the huge ranged skill of ceramic art. They are very nice and patient to acknowledge me about their idea and their research. For example, a few artists show me about their research. 

That was fantastic!! I suddenly get an idea to promote their ceramic artworks cuz I got the story to tell the public. People will be attracted by the story!!!

 As a marketing project coordinator, I have to communicate with the artists about my idea of marketing project. At the beginning, I think my idea is a bit too fancy for them because most of the artists are in my parents’ age and some of them do not have facebook. There actually is an aged gap between artists and me, but we both are willing to understand each other and then be open-minded to these difference. On the one hand, some artist would like to try to use social network, such as facebook to engage our online promotion. On the other hand, I respect artists’ opinion that they don’t want to provide any concept for their creations (This just because some believe in that the artwork should tell the story by itself.) In this case, I will write for artists, but I will need more time to observe the story behind their works.

Although the majority of our customers are the elder generation who are rich and appreciate this delicate skill, I still think our pop up shop need to attract other generation by a web and social network promotion. I believe that not only the elder generation can appreciate these beautiful artworks, but also the young generation can do. For example, I really like some artworks so much and I decide to get my perfect cup. As a result, I think we just need to find the best way to promote our shop and these artworks. To tell people: you can find a perfect gift here.